Cinema

A website for ticket reservation
Project Overview
This rwd website is for users who can easily book the seat of the movie on his schedule without attending to the box office.
To make sure if those features can solve most of their problems easily when users need to find a seat to enjoy the latest Hollywood blockbuster.We will use unmoderated usability study, five participants, each completing the study on their own.
The problems
Many theaters encourage users to download their apps, but if users would like to see the movie in different chain theater, they have to download another app to book, that’s very inconvenient.
The goals
Web is a easy and lower cost solution when we google, we can find the theater and book the seat.
My role & responsibilites
• UX designer / UX researcher
• Competitor analysis
• Customer analysis and user research
• Prototyping and wireframing
• Testing and iteration
• Coordination with designer and developer

Pain points

Product

Why I have to download an app for booking the seat of the movie theater, can we just book on the web?

Financial

Why I have to deposit the money to buy the ticket, can we just pay directly?

Process

Reduce the process on the payment, some of users don’t like sign in at the first time booking

Support

Add more tips and QA, or a brief flow when users are facing the problems

Sketch wireframe

Prototype for uasibility test

Hi-fi prototype

Findings

1st round

Limitation of group purchasing.

Choose movie, then chose time only.

2nd round

Not directly show the seats remained.

Where can find the record.

3rd round

Need to keep reminding user what is next, or how many steps still left.

Accessibility considerations

Button to guide

Add a button with appeal color and keep the contrast which can easily tell

Use accessible fonts

Make sure the font size is Readable and the titles can distinguish different sections, and give an appropriate line space for sentences

Accessibility Icons & Symbols

In order to make users easily understanding what we prospect them to do next.We may use more well-known icons.

Takeaways and next steps

Impact

As we want build a web for reservation, we always focus on showing more product for them to choose, but we forget that they just want easily book instead of lots of promotions.

What I learned

Focus on the real needs from user, don’t put too many personal biases on the product.

Next steps

Create member account features for users keeping their records and favorite.

To cooperate with the nearby movie theaters, integrate the reservation system for users to reserve the rest of tickets