Businessweekly - Online class

Platform

Project Overview

Businessweekly College has had classes in person for decades, especially in management for CEOs. Most classes needed classmates frequently discussing in groups, so they had to face to face. Thus, they weren't mindful that they had to study online until the COVID-19 pandemic.
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In fact, a few years ago, they had estimated the possibility to create an online class platform. This year I recommended that it was time to build a platform to reduce the loss of the pandemic.

The problems

The biggest challenge was to find out their needs because they were used to classes in person, and interacted immediately.

Not only online courses needed the platform, but also physical courses.

The goals

• Create a platform which can both serve students of the online courses and physical courses.
• Provide the functions for lecturers to score the homework and share the data.
• Reduce the workloads of assistants.
• Assemble individual courses they created before.

My role & responsibilites

• UX designer / UX researcher
• Competitor analysis
• Customer analysis and user research
• Prototyping and wireframing
• Testing and iteration
• Coordination with designer and developer
• Product manager

Pain points

Product

No online store or platform to sell the courses.

Users are difficult to find the courses, so it also hard to sell.

Process

Payment also needs the artificial assistance by service department

Course data and document all need to be printed by assistants

Support

If students have questions after class, they couldn't easily ask the lecturer.

When clients are interested in the course we promote online, they only can ask service center, it may not be a good idea because thay are not familiar with those courses.

Affinity Diagram

Competitive audit

Sitemap

Prototype - Front-end

Promotion pages

Details of course

Member and lecturer accounts

Findings

Products

High-priced courses need an extra promotion page.
Physical courses are more expensive than many other online courses, so we added online features to let users feel more satisfied with their experience.

Payment

Some physical courses will need to order meals.
A great amounts of orders need another path to process; besides, more expensive courses still need a path to service center.

Notice

Set the time limit to prevent the valid homework upload from students.
More notices on the navigation or somewhere on the page to tell lecturers and students the message is coming.

Accessibility considerations

Colour Contrast

Most users of our platform is around 40-55 years old, when we try to make more contrast on the color, we still have to make their eyes feel well. So we tried to use #c6ae88 and white to be the main colour contrast.

Hierarchy and Layout

Easy to follow our read habits and keep the page logical and organized.
Make sure the courses are all easy to read and clickable.

Typography

Make sure the text is large enough to read; have a text size of at last 16 px. Emphasizing information in bold is easier to our user to read.

Takeaways & next steps

Impact

Online course platform is one of the significant structures of e-commerce. There are so many tiny things and details that need to be concerned about, different courses, ages, backgrounds, and amounts of payments all let you know that they have various needs.

In addition, how perfectly cooperating with the sales team and development team is another challenge in the project, I have to spend much time balancing aspects of the demands and the supplies, and prevent conflicts and arguments, especially in a big group company.

What I learned

First, I started this platform from 0 to 1 including the design for the front-end and back-end. Second, I thought the best experience is to work with different departments in a large group and gained much know-how.

I believe that I have both start-up and large company work experience and will be an asset for me to face the next challenge.